Dent Reality logotype

Building the digital layer for the physical world

About us

Our values

Dent Reality is a unique company. We are doing things that nobody has done before and we are building a special organisation that will have a lasting impact on the way people interact with the world around them.

  • Be a pioneer

    We are consistently creating groundbreaking solutions to problems where there were no solutions previously. Whether that be in technology development or in the way we approach our day to day roles we never say ‘it can’t be done'.

  • Thoughtful opinions, held loosely

    We take an answer-first approach, allowing our experience, intuition and knowledge to guide us to a thoughtful conclusion. We then seek further evidence and are willing to change our minds in the face of new information.

  • Always go beyond expectations

    Whether in the products we build or the experiences that people have when engaging with Dent Reality as a company, we always strive to give them a ‘wow’ moment. Our aim should always be to deliver more than anyone could realistically expect.

  • Feedback boldly, honestly and compassionately

    We speak our minds and share our opinions in a timely and honest way. We have tough conversations because they lead to growth for both parties and for the organisation as a whole.

  • Focus on what really matters

    As a company at the forefront of our industry, we will always have a number of opportunities present themselves to us in a number of different forms. We must make hard, considered, decisions on our priorities and then work intensely to deliver against those as a team.

  • Do the right thing

    When you reach the end of any task - a project, a call with a client, an interview - you should always be able to say to yourself, and to the team, ‘I did the right thing’. This covers everything from not taking shortcuts in development to being compassionate to your co-workers.

Perks and benefits

We enjoy our work and want to build a working culture that allows you to focus on what’s important, both in the office and at home.

What others have to say about us

  • Augmented Reality is going to be the next big leap for consumer tech. It will give us the superpower of ambient context. This will be most important for navigation which is why I'm so excited about what Dent Reality is building: a future in which we can seamlessly navigate indoors as if we are an insider everywhere.

    Omid Ashtari

    Ex-President of CityMapper

  • Dent Reality is one of the most exciting tech companies I've come across. Solving precision search for the real world is a huge, global opportunity, and the team already has impressive traction. I'm delighted to be an investor.

    Paul Forster

    Ex-CEO/Founder of

  • Dent Reality is pioneering a major technological shift, taking technology beyond the screen and transforming how we interact with the physical world. They’re a passionate, resilient and friendly team destined for big things.

    Reem Wyndham

    Experienced institutional and angel investor

  • Dent Reality’s technology has the potential to revolutionise billions of real-world interactions, making the world a much more informative, convenient and engaging place for everyone. This is a rare opportunity to join a game-changing start up - take it if you can!

    Brian Sugar

    Managing Partner at Sugar Capital

  • I’m very impressed by the vision, the technology and the team at Dent Reality. Creating the digital layer for the physical world is clearly an enormous opportunity, and one that could fundamentally impact the lives of countless people around the world. I’m extremely excited to be part of this journey with the company.

    Martin Gould

    Ex-Head of Product at Spotify

  • Dent Reality is bringing bits and atoms together in ways that will make us wonder how we ever lived without AR! If you want to be at the cutting edge of building the future, then Dent Reality is the place to be.

    Michael Tefula

    Head of Finance at CIRCA5000 and ex-VC